Brand Evolution

See how our collaborative approach with creatives and communities turns fresh perspectives into brand revolutions.

Introducing Co-Artistic Directors, Taibi Magar & Tyler Dobrowsky

As the production company for the video “Introducing Co-Artistic Directors, Taibi Magar & Tyler Dobrowsky” for the Philadelphia Theatre Company, we aimed to capture the essence of this new chapter. Our goal was to highlight the dynamic energy and vision that Taibi Magar and Tyler Dobrowsky bring. Taibi Magar, an Egyptian-American director known for her innovative work, and Tyler Dobrowsky, a seasoned producer, form a powerhouse duo. Their expertise promises to elevate the Philadelphia Theatre Company’s commitment to equity, diversity, inclusion, and accessibility. In crafting this video, we focused on showcasing their passion for theater and dedication to creating thought-provoking productions. We wanted to convey their enthusiasm and fresh perspectives. Through interviews and highlights of their work, we aimed to introduce these inspiring leaders. This video not only introduces Taibi and Tyler but also sets the stage for the future of the Philadelphia Theatre Company. Their leadership is sure to inspire and engage the community.

Philadelphia Cultural Fund 2024 Rebrand Announcement

With “Philadelphia Cultural Fund 2024 Rebrand Announcement” video, our mission was to visually capture the vibrant transformation of the Philadelphia Cultural Fund (PCF). This rebrand marks a significant milestone, reflecting PCF’s renewed commitment to supporting and investing in Philadelphia’s diverse artistic and cultural communities.
In creating this video, we aimed to highlight the bold, bright, and dynamic new visual identity of PCF. Our team focused on showcasing the organization’s three-decade-long legacy of uplifting local artists, organizations, and cultural bearers. Through a combination of engaging visuals, compelling narratives, and interviews, we sought to convey the energy and enthusiasm behind this rebrand.
We believe this new visual identity not only represents PCF’s past achievements but also sets the stage for an exciting future. The rebrand embodies PCF’s dedication to equity, diversity, inclusion, and accessibility, aligning with its mission to remove barriers and support small, community-based arts organizations.

Introducing: Dr. Ashley Jordan, The African American Museum of Philadelphia's new President and CEO

Our goal was to capture Dr. Ashley Jordan's inspiring vision and leadership at the African American Museum of Philadelphia. This video marks a significant moment for the museum under Dr. Jordan’s guidance.
Dr. Ashley Jordan brings experience and passion for African American history and culture, aiming to transform the museum into a world-class destination through education, engagement, and expansion. We highlighted her commitment to these pillars and enthusiasm for leveraging digital programming.
In crafting this video, we focused on showcasing Dr. Jordan’s dynamic personality and strategic plans for the museum through interviews, visuals, and a narrative reflecting her dedication to African American heritage.
This video introduces Dr. Jordan and sets the stage for an exciting future for the African American Museum of Philadelphia.



PlayPenn's Vision for the Future

 With “PlayPenn’s Vision for the Future,” we aimed to capture the essence of PlayPenn’s new direction. The video highlights the organization’s commitment to nurturing new plays and playwrights for a vibrant and innovative American theater future. We focused on showcasing the passion and dedication of PlayPenn’s leadership team, including Che’Rae Adams, Susan Dalian, and Santiago Iacinti. Their vision involves expanding programs, supporting playwrights, and celebrating milestones like their upcoming 20th Anniversary New Play Development Conference. Our approach blended visuals with interviews, providing a look at how PlayPenn plans to continue fostering creativity and pushing theatrical boundaries. We aimed to convey the excitement and optimism surrounding PlayPenn’s future endeavors.

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